Monday, May 21, 2018

New "augmented-reality" mural on 191 E. Toole

Here's one of the most intriguing mural ideas I've seen. It's in the Arizona Daily Star article Tucson's first 'augmented reality' mural used to encourage young people to vote. The article begins:
The Citizens Clean Elections Commission is making a push to sign up millennials to vote ahead of the November elections with the help from a special mural that was placed on a downtown Tucson building popular with young people.

The commission is betting young adults will want to take videos of themselves in front of the “augmented reality” mural that — when viewed through a smartphone — adds animated colorful wings to their bodies while birds fly around them. Once using the app, the commission hopes users will then take a few minutes to follow a link on their smartphones that registers them to vote.
I'll try to figure out a way to take a photo of someone there and update this blog entry to show it. There's a photo in the story, though… and more photos if you search Twitter or Instagram for the hashtag #18in2018. That hashtag will show similar murals around Arizona — especially, of course, in the Phoenix area.

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