You've seen other work by muralist Joe Pagac on these posts — most of them announcing shows at the Rialto Theatre. (To find more, use the search box at the right-hand side.) Joe does great work, but there's so much of it that I decided not to try to keep up with it... and, instead, let you visit Joe's website.
When I drove by Bookmans store at Grant & Campbell yesterday, though, I saw a new Joe Pagac work in place of an earlier mural by other artists:
I'll bet that the Johhny Appleseed of books there in the foreground is Bookmans founder Bob Oldfather. (Or maybe the backstory is a completely different tale that I've never heard. If you have an idea, please leave a comment!)